The introduction of social media changed the marketing landscape. The world of social content has almost no barrier to entry and is available to everyone. Our world revolves around social media and as a writer you need to make sure you’re in the loop. Not only can social media be a great way to get the word out about your book but it also provides a connection to your readers that was not there twenty years ago.
Create a buzz about your book on social media. Make a calendar devoted to social marketing. On that calendar, plan out and schedule content, then consistently post it everyday. For example, you could include book teasers on your social media sites by giving away a link to the first few chapters of your book. You could run a giveaway on your social sites by asking followers to re-share a post of yours in order to be entered to win a free copy of your book. Get creative! Research what has worked for others.
Create and register a hashtag for your book. Hashtags categorize content on social sites. You simply place the hashtag symbol (#) in front of any word/s. For example #BookFuel. Make sure the hashtag you choose is easy to remember and is not already in use. From there you can register it on hashtags.org and other registering sites. Use your hashtag whenever you talk about your book and encourage others to do the same. Here are some great hashtags to follow. http://freepublishinghelp.com/20-hashtags-every-author-needs-to-follow-right-now/.
Capitalize on community support by utilizing the local resources around you.
Partner up with your local bookstore. The great thing about local bookstores is that consumers tend to be more loyal and they get face time with the owner. The combined effect is that being a recommended read by the store can have a lot of sway; the readers already trust the store and its owner and are more willing to take a chance on a new book. Plus, it gives you a safe place to do a book signing or reading, something that is scary but necessary.
Do a book tour in your area. Book tours are a fantastic way to get out and meet your readers, network with other authors, and build relationships with other bookstores. A local book tour can generate some word of mouth that translates into sales, and gives your community a chance to support a local author.
Join local like-minded groups. Research what groups exists in your area. Joining and participating in local groups is a great way to get your name out there and interact with like-minded people. It also provides great networking opportunities. If you join groups that cater to your own goals, you can leverage those relationships and support.
Swag is a more traditional marketing approach and is still a viable option for spreading the word about your new book. In addition to being something that’s available to everyone, it’s also fairly inexpensive. Put your name out there whenever the opportunity presents itself!
Print out bookmarks. People love bookmarks. People especially love bookmarks proudly displaying clever quotes about reading or, say, kittens. So use this to your advantage and start leaving bookmarks at your local bookstore or leaving it at your favorite coffeehouse.
Print out business cards. Unlike bookmarks, business cards are more flexible regarding where you can leave them, so leave them everywhere. If you’re not sure where to start, here are a few examples of where you can put them (and don’t forget to send some to friends and family to do the same!):
· In the folder your restaurant bill comes in
· At bookstores, such as leaning against a book similar to yours
· In your mailbox
· In every piece of mail you send
· At the doctor’s office
·Local community boards
· Grocery stores
Keep your pen handy. Believe it or not, having your pen handy at all times can help you promote your book. Write your book title and URL on everything, including gas station receipts, books donated to the library, the back of every envelope you mail. Think about it – every piece of paper you sign has a beginning and end, but there’s no telling how many people will see it in the process, so why not boost your odds?
For more information on traditional marketing methods look here https://www.bookfuel.com/blog/2015/08/traditional-marketing-not-dead-how-promote-your-book-offline.
Goodreads is a must-have social channel for authors for many reasons. It’s popular, it’s the go-to site for readers, and it’s easy to use. Plus, it’s a great way to track and discover books. But did you know that there are ways for you to leverage Goodreads for marketing your book and gaining new readers for free?
Run a Goodreads giveaway. Running a giveaway has several perks. First, it generates awareness about your book by placing it in the giveaways list, and everyone loves winning books! According to Goodreads, more than 40,000 people enter giveaways every day, and that’s nothing to sniff at. Second, it’s a free way to have more eyeballs on your title. If the average giveaway attracts 825 views, then that’s at least 800 more people taking notice than might have otherwise.
Do a blog tour givaway. Blog tours are a great way to get the word out about your book to a large population of readers in a short amount of time, especially when you run a giveaway of your book during your blog tour. So what are blog tours exactly? A blog tour is when you book guest posts on multiple blogs within a certain period of time. Think of the way a singer or comedian goes on tour from city to city, only this time it’s you and you’re going from blog to blog, promoting your book. Blog tours are increasing in popularity and can be a great help to the self-published author. The benefits are fairly obvious. If you are thoughtful in selecting the blogs you tour, you have an opportunity to spark the interest of a lot of readers. With a post about your book on someone else’s blog, whether it’s an interview, book trailer, etc.; you can also lead readers back to your own blog, anchor page, Facebook or Amazon author page. There are drawbacks to this form of promotion, but most lie in the logistics of setting it up. You want to do a blog tour? Great–but how do you even begin? Finding bloggers you can work with to make a tour worthwhile can be a daunting task. One way is to network. Find other authors like yourself who work in the same genre. Start with your local writing group and trade time on each other’s blogs. Of course this only helps you if they have a large blog readership — because that’s the whole point, right? Ultimately, your goal is always to increase your readership and gain book sales and if done right, a blog tour can accomplish that.
We have compiled a list of a few sites that can help you start your tour, some are free while others charge a small fee. Hopefully it’ll give you a good start! For more blog tour information follow this link http://freepublishinghelp.com/blog-tour-resources/.
•Blog Book Tours
•Bewitching Book Tours