Back to Basics: Facebook Page vs. Profile

There comes a time in every author’s path to publication that the question about how to handle Facebook arises. It is rare for an individual nowadays not to have a personal profile, but deciding whether to put the effort into a public Facebook page is a different matter altogether. Below we will discuss the differences between a profile and a page and the pros and cons of each.

 

 

 

 

Facebook Profile

If you are a current Facebook user, then you have a profile. Profiles are used by individuals and can be set to remain unsearchable, private, or public. You can follow someone’s feed in two ways – by adding them as a friend or following their public updates.

Pros
  • Allows for more intimate interactions.
  • Profile updates may be more likely to be seen because of Facebook’s visibility algorithms (Facebook assumes you want to see your friends’ information first).
Cons
  • Your personal profile is public. Although you can change the settings for who can see individual posts or photos, it’s easy to forget.
  • May deter readers from adding you because they assume that your profile is for friends only.

 

 Facebook Page

Pages are used by companies, brands, authors, and other public figures and are made public. Like profiles, a person must “like” your page to see your updates, but unlike a profile, the page owner does not have to approve them. Pages have options to promote your product that profiles do not, such as a call to action, newsletter subscriptions, or giveaways.

Pros
  • Anyone can like your page and see your updates • No need to change privacy settings on individual posts.
  • Added features, such as call to actions, newsletter subscriptions, and giveaways.
Cons
  • Requires additional commitment beyond a single profile.
  • Facebook pages are only seen by a small percentage of those who like you

So now that you know the differences between the two, which will you choose?

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