Must Have Social Media Accounts

Our world revolves around Social Media and as a writer you need to make sure you’re in the loop. Not only can social media be a great way to get the word out about your book but it also provides a connection to your readers that was not there twenty years ago. Yet it can be pretty overwhelming sometimes, where do you even start? Don’t panic, you can start slowly — start with one or two and go from there. To decide which sites you should start with remember that there are some social media sites that are more useful than others. Below we’ve highlighted what we consider the “must have” Social Media accounts for authors but they are definitely not the only ones authors use. Ultimately you have to make the decision regarding what networks you will frequent.

 

  1. Goodreads. If you aren’t on Goodreads you need to be. Your Goodreads Author Page can be your best friend when it comes to marketing your book. As a social media community, Goodreads has an amazing ability to bring authors and readers together. That is why it is so necessary to have an account. In fact, if you don’t have any other social media account, you need to have one on Goodreads. I get weekly updates from favorite authors who are doing Q&A sessions as well as book giveaways. Goodreads has a whole giveaway section on their site and if you haven’t considered participating before, let me suggest you do so. It may seem counterproductive to give away (for free) the book that you’re trying to sell (for money), but really, what better way to get it into the hands of readers? Give a few away a couple times a year and word of mouth can help tremendously.
  2. Blog. The go-to for blogs tends to be WordPress. There are other sites out there, but WordPress is one of the most popular. Their blog interface is easy to navigate and comes with templates to help with set up. Tumblr is also a good option for authors, especially those who want to attract a younger audience. Tumblr readers have the added option of the “ask me anything” tab which allows them to submit questions about your book. Whichever site you choose, once you have your blog up and running, try to find other author blogs you can connect with. Like most social media, blogging tends to build on itself. If you link your blog back to a fellow author, they will most likely link to you as well. Once you’re on their blogroll (list of blogs and websites they follow), their readers will very likely click over to your blog, driving up your readership. You can also collaborate with other bloggers, contributing guest posts and even helping them with giveaways. Going back to the Goodreads model, giving your book away helps. Do it.
  3. Facebook. This one seems a little obvious, but who knows, perhaps you’ve overlooked the juggernaut that is Facebook. While their ever changing algorithms sometimes create issues getting your page noticed, you have to admit almost everyone is on Facebook. How can you overlook that market? If you haven’t already done so, create an author page or book page on Facebook today. It doesn’t take that much time and you can access it through your personal account (without actually using your personal account). Once you’ve done that, reach out to fans. Join groups of fellow writers and get your name out there. Search for groups of Sci-Fi readers or whatever your genre. Check out BookFuel’s Facebook Page and start conversations with our followers. You might be surprised how many follow their fellow writers! It’s an important Social Media account because it’s where the most people are. You might find more initial readers on Goodreads and Twitter but if they direct back to your Facebook or blog, you have an essential extra link to them.
  4. Twitter. Twitter, like Facebook and the other social media platforms I’ve touched upon, relies on you interacting with other users. Create an author account and start following other authors and writing groups. Follow your local library, local author groups and any account you think may be beneficial. More than likely they’ll follow you back and by doing so, they are now getting your updates. If they retweet something you post, awesome! Now all of their fans are seeing your tweets about your book! Consider retweeting something of theirs next time. A word to the wise, be aware that Twitter is very, very, VERY public. Keep with online etiquette. Don’t post anything you wouldn’t want broadcasted all over the news. Many a Twitter user has found themselves in hot water over something they’ve posted but don’t let that scare you. Twitter can be an amazing platform to get your book out there if you use it well.
  5. Google+. The main benefit to Google+ is that your posts will get higher Search Engine rankings than any other social media site due to the fact that it is run by the search engine gods that are Google. Here are some tips for getting the most out of that feature. Even without this, Google+ has great social networking options for authors. Share your blog posts through here (and benefit from the increased search ranking), connect with readers via Google Hangout, use #hashtags — the opportunities are great and shouldn’t be overlooked.
  6. While there are certainly many more Social Media options these are a handful that all authors need to take a serious look at when it comes to marketing and connecting with readers. Begin with Goodreads and move out from there. If you’re worried about keeping track of it all, check out our Learning Center video on managing all of your social media accounts and how to pick your social media handles so they support one another.

 

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