How to Advertise on Facebook

With the rise in social media over the last ten years, authors have a new and exciting way to reach potential readers. Facebook inparticular has cultivated individual advertising into an art form. An art form you need to be taking advantage of.

Even if you find Facebook’s advertising to be annoying on your personal page, you can’t deny that it is a handy tool as the advertiser. Yet for some of us it can be intimidating to get started, so here are a few helpful tips on how to advertise with Facebook.

  1. Have a goal. Don’t just start advertising on Facebook without an idea of what you want to accomplish. Are you searching for people to simply “like” your page? Or do you want to drive traffic to your Amazon author page or anchor website? Make sure you know what you want before you start the process. Sometimes in the beginning, simple is better. Go for the likes and the traffic will come.
  2. Set your budget. What you’re willing to spend will determine how many people your ad will reach. Can you afford $1 a day? $5? The more you spend the more people will see your ads. Facebook also allows for a budget based on the life of the ad. So if you know you’d like to spend $100 for a 20 day ad, Facebook will apply $5 per day to your ads.
  3. Your audience. One of the things Facebook has perfected over the years is the ability to target an audience. Targeting can help ensure your advertisement is effective. Just like the large ad agencies have Target Demographics for their ads, now you can too. Currently you can target your audience broadly or very specifically. An audience can be targeted by:
    1. Location
    2. Age and Gender
    3. Interests
    4. Education
    5. Behavior (what they buy, where they travel, etc.)
    6. Connections (people who have liked your page)
  4. Engagement. Engagement is very important for your advertisement for obvious reasons. If your ad doesn’t spark interest and no one clicks on it, what good is it? Currently videos are a huge way to garner engagement and as the author of a book you have a great opportunity to take advantage of that fact. Book trailers are not only a fantastic way to market your book on your regular site, but also help spark interest when used in your Facebook ad. Just make sure it’s a quality book trailer and really grabs the viewer, otherwise it may have the opposite effect.
  5. Offers. We have mentioned before that giving away your book is a great way to gain fans. Facebook allows you to create offers as a type of ad. Giveaway an ebook copy of your book or offer a steep discount when they sign up for your email blast. It is suggested that you limit these ads to people who are already fans of your page–allowing those who have already liked your page to take advantage of the free or discounted book.


Hopefully advertising with Facebook doesn’t seem quite as daunting after reading this. If you already advertise with Facebook what are some of your favorite aspects of it? For more help navigating the world of Facebook Ads, check out their extensive help section.

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