Meet Our Advisors

We wanted to put faces to the advisors you speak with here at BookFuel and to let you know a little bit about them. Our advisors help you with resources, social media, marketing, formatting, or just talking you off the self-publishing ledge. You have access to these guys through different ways. The first is becoming a member of BookFuel. There are two options for membership, one is free and then there is an expanded version of membership for a nominal cost. You can read more about this option on our BookFuel Membership page. Click here for more information.  You can contact us through our site by clicking on our Contact Us page-here. And there’s the old fashioned way by picking up a phone and calling us at (720) 442-7442.

Now, here’s a little bit about the people helping you.










Lori comes from the land of Music, where all evil is overcome by love, happiness and bird-like song. A self-professed Orchestra geek, she is often seen playing the oboe in wheat fields all across Aurora, Colorado, sometimes in bare feet with daisies in her hair. This is where she was told she is “Outstanding in her Field”. She plays Principal oboe in the Aurora Symphony and the Aurora Wind Quintet based in….Aurora! She sometimes wonders whether or not Beethoven is writing new stuff….but she also knows he probably is not.

Favorite Books: Anything by Richard Brautigan OR John Irving’s Prayer for Owen Meany (The Best Book of all time for me)

Favorite Genre: Biographies, especially of Genius Musical Composers who were flawed in every way emotionally. Is that a genre?


Sam was but a penniless singer-songwriter when he stumbled into the front door of the BookFuel office thinking it was the men’s restroom. What he saw would forever change him: an office of encouraging, thoughtful, dedicated individuals whose sole purpose was to be there to help authors on their journey through self-publishing. Sam earned his BA in psychology from The University of Memphis, where he graduated summa cum laude. Writing songs is a passion of his, and his work on writing lyrics has helped him to relate to the concerns and obstacles facing fellow writers on their own creative endeavors. Sam lives in Denver with a couple of cool roommates and two dogs that have seven legs between them.

Favorite Books: The Hotel New Hampshire, The Antidote, 1984, Reflections on the Art of Living


Justin dreams lately of enormous supermarkets with no exit -over and over. He never chooses to enter the supermarket, but rather finds that he is already there—has perhaps always been there. Awake, he believes in the profound ability of the human mind to surprise itself—and hopes this means we’re all really smart (and not really dumb). He earned his MFA in poetry from The University of Memphis, where he worked as an editor for The Pinch: A Journal of Literature and Fine Art. His poems have been published in RHINO Poetry, Stone Highway Review, Lummox Journal, and Rock & Sling, among others. He lives in Denver with two poorly behaved cats, and his girlfriend who totally gets him.

Favorite Genre: Poetry

Favorite Books: The Book of Job (King James Version), Monolithos by Jack Gilbert, Leaves of Grass by Walt Whitman, The Changing Light at Sandover by James Merrill


If you have any self-publishing questions – don’t hesitate, call us, (720) 442-7442, contact us through our Contact Page, or become a member of BookFuel through our Membership services.

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