Webinar Recap: Book Reviews – The Cornerstone of Marketing Your Self-published Book

You’ve written your book, you’ve got it on Amazon ™, and you are patiently waiting for people to discover your work.


And you wait some more.


Stop waiting and get discovered by trying some of the pointers discussed in BookFuel’s free webinar hosted by Bill Van Orsdel. Bill discusses how reviews are your ticket to people finding you and, more importantly buying your books (and really this is the ultimate goal – no?). Bill tells us why reviews are important, what kinds of reviews are best (don’t ask mom), and how to find those reviewers. Reviews are how readers understand what the book is about. A reader may be interested in your book based on the book cover, the synopsis, or the genre, but the reviews are what will help the reader decide to purchase your book. Make it your goal to get at least 12-24 book reviews on your Amazon author page. When you make it to 100 reviews you’ll get on Amazon’s “also bought” list increasing your “discoverability”.


The types of reviews you get are also important. In K.M. Weiland’s blog post “Are 5-star Book Reviews Bad for Sales?,” Weiland states a five-star review actually hurts your credibility. Five-stars mean the book is near perfection. When so many books are five-star books, it loses its meaning. Have actual reviewers do the first 12-24 reviews of your book before you ask friends and family. Readers are going to believe unpaid professional reviewers before they believe mom (even if mom is super honest – she still loves you – unless the book is an exposé about her – then you’re on your own).


Finding reviewers for your books can be challenging. Bill mentions identifying books similar to yours, find out who reviewed their books, and ask those reviewers to review your book. He lists other reviewer resources on the webinar.


For some extra information – for instance, what to do about a negative review – be sure to stick around for the question-and-answer portion of the webinar.


Webinar: Book Reviews- The Cornerstone of Marketing Your Self-published Book

Check out the video and let us know what you think. We’d really like to hear from you.


Disclaimer: this site is not affiliated with or funded by Amazon.com. Amazon is a trademark of Amazon.com Inc. or its affiliates.

Click here to download your FREE Publishing Guide!